Make Every Word Count

Welcome to the Web Hero Style Guide, your go-to resource for writing style and terminology across all communication platforms—be it an website, a case study, or a white paper. If you write about web and marketing services, this guide is tailor-made for you.


In today's world, marketer often say "Content is King" although it isn't there is no shortage of content!.


We've build this simple, user-friendly style guide to be utilised by anyone, irrespective of their role to ensure a consistent approach to tone and style: expert, warm and approachable, concise and lucid, always prepared to guide and assist.


Here's what you can expect to discover in the Style Guide:

  • Guidelines
  • Content Frameworks
  • Word Choice Guidance
  • AI Leverage


We appreciate your input as well, feel free to reach out to us at info@web-hero.co.uk